Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 4 Diploma in Business Management

External stakeholder analysis and external barriers to effective communication

BM403 · Communication in Business — Week 14 of 16

CourseBM403
Week14 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

External stakeholder analysis and external barriers to effective communication

  1. Identifying external stakeholders and grouping them according to their levels of participation, interest, and influence
  2. Determining how best to involve and communicate each of these stakeholder groups
  3. Barriers: terminology, language, technology, physical/geographic barriers

What you will be able to do

  • 4.3 Conduct an external stakeholder analysis.
  • 4.4 Discuss external barriers to effective communication in a business.

Study materials

Further resources

  • How to write clearly, Hint 9: Beware of false friends, jargon and abbreviations · PDF · European Commission (2016), 16-page guide; hint 9 (p.11) on avoiding jargon (hedging language is not covered) · for registered students
  • Principles of Marketing, ch. 8.3: Multicultural marketing · PDF · OpenStax (2023), customers from different backgrounds; pp. 267–273 · for registered students
  • BBC 6 Minute English: Call centres: Are you talking to AI? (transcript) · PDF · BBC Learning English transcript (accessible) on call centres, waiting and AI agents · for registered students
  • Service quality of cross-border e-commerce: online reviews and cultural differences · Open-access article · Han & Han (2023), Frontiers in Psychology. Uses Hofstede's dimensions to show customers from different cultures judge the same service differently. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 13Week 15
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The concept of business communication as a process
  • Week 2: Models of communication: Berlo, Shannon and Weaver, and Sch…
  • Week 3: Linear, interactional and transactional communication model…
  • Week 4: Why effective communication matters to a business: change, …
  • Week 5: Elements of communication: source and receiver, medium, cod…
  • Week 6: Effective verbal and non-verbal communication
  • Week 7: Effective written and digital communication
  • Week 8: Midterm evaluation
  • Week 9: Internal communication: sharing information, giving feedbac…
  • Week 10: Ways a business communicates internally: tools and inter- a…
  • Week 11: Internal stakeholder analysis and internal barriers to effe…
  • Week 12: External communication: placing and receiving orders and se…
  • Week 13: Communicating externally: marketing, public relations, news…
  • Week 14: External stakeholder analysis and external barriers to effe…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
Back to the course
Scroll