This week’s topics
Communicating externally: marketing, public relations, newsletters and press releases
- Marketing
- Public relations
- Newsletters
- Press releases
What you will be able to do
- 4.2 Compare ways in which a business communicates externally.
Activity
Start with this week’s 3 videos, then discuss how they apply to this week’s topic and note one example from a real business.
Study materials
Videos
- Social media and communities · Oak National Academy, Key Stage 4 (GCSE level) · for registered students
- Search engines and results rankings · Oak National Academy, Key Stage 3 (lower secondary level) · for registered students
- Features of a blog · Oak National Academy, Key Stage 3 (lower secondary level) · for registered students
Further resources
- Principles of Marketing, ch. 13.1: The promotion mix · PDF · OpenStax (2023); pp. 434–441 · for registered students
- Principles of Marketing, ch. 16.2: Social media and mobile marketing · PDF · OpenStax (2023); pp. 544–552 · for registered students
- Workplace Software and Skills, ch. 8.3: Creating content with a CMS (blogs) · PDF · OpenStax (2023). Large file (290 MB); pp. 532–545 · for registered students
- Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment · Open-access article · Blake et al. (2015), Econometrica. eBay switched off search adverts to measure what they were really worth: a lesson in ad analytics. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
