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Level 4 Diploma in Business Management

Models of communication: Berlo, Shannon and Weaver, and Schramm

BM403 · Communication in Business — Week 2 of 16

CourseBM403
Week2 of 16
SemesterI
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This week’s topics

Models of communication: Berlo, Shannon and Weaver, and Schramm

  1. Berlo's Model of Communication
  2. Shannon and Weaver Model of Communication
  3. Schramm's Model of Communication

What you will be able to do

  • 1.2 Compare different stages of a communication model.

Study materials

Further resources

  • Organizational Behavior, ch. 11.1: The process of managerial communication · PDF · OpenStax (2019), a short model of sender, encoding, channel, decoding and feedback; pp. 304–305 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: The concept of business communication as a process
  • Week 2: Models of communication: Berlo, Shannon and Weaver, and Sch…
  • Week 3: Linear, interactional and transactional communication model…
  • Week 4: Why effective communication matters to a business: change, …
  • Week 5: Elements of communication: source and receiver, medium, cod…
  • Week 6: Effective verbal and non-verbal communication
  • Week 7: Effective written and digital communication
  • Week 8: Midterm evaluation
  • Week 9: Internal communication: sharing information, giving feedbac…
  • Week 10: Ways a business communicates internally: tools and inter- a…
  • Week 11: Internal stakeholder analysis and internal barriers to effe…
  • Week 12: External communication: placing and receiving orders and se…
  • Week 13: Communicating externally: marketing, public relations, news…
  • Week 14: External stakeholder analysis and external barriers to effe…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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