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Level 4 Diploma in Business Management

The concept of business communication as a process

BM403 · Communication in Business — Week 1 of 16

CourseBM403
Week1 of 16
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This week’s topics

The concept of business communication as a process

  1. Concept of communications
  2. Communication as a process
  3. Upward, downward, lateral, and vertical communication

What you will be able to do

  • 1.1 Explain what is meant by the term ‘business communication.’

Activity

Start with this week’s video, then discuss how they apply to this week’s topic and note one example from a real business.

Study materials

Videos

  • Tools for communication · Oak National Academy, Key Stage 4 (GCSE level) · for registered students

Further resources

  • Business Communication for Success, ch. 1.2: What is communication? · PDF · Saylor (2012), the communication process and its eight components; pp. 11–21 · for registered students
  • Organizational Behavior, ch. 11.2: Types of communication in organisations · PDF · OpenStax (2019), verbal, written and non-verbal communication compared; pp. 306–309 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: The concept of business communication as a process
  • Week 2: Models of communication: Berlo, Shannon and Weaver, and Sch…
  • Week 3: Linear, interactional and transactional communication model…
  • Week 4: Why effective communication matters to a business: change, …
  • Week 5: Elements of communication: source and receiver, medium, cod…
  • Week 6: Effective verbal and non-verbal communication
  • Week 7: Effective written and digital communication
  • Week 8: Midterm evaluation
  • Week 9: Internal communication: sharing information, giving feedbac…
  • Week 10: Ways a business communicates internally: tools and inter- a…
  • Week 11: Internal stakeholder analysis and internal barriers to effe…
  • Week 12: External communication: placing and receiving orders and se…
  • Week 13: Communicating externally: marketing, public relations, news…
  • Week 14: External stakeholder analysis and external barriers to effe…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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