CourseBM403

Week8 of 16

SemesterI

TutorOnline in the course chat

This week’s topics

Midterm evaluation

What you will be able to do

Evaluation of the topics of weeks 1–7.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.

Week 7 Week 9

Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal

Course plan

Week 1: The concept of business communication as a process
Week 2: Models of communication: Berlo, Shannon and Weaver, and Sch…
Week 3: Linear, interactional and transactional communication model…
Week 4: Why effective communication matters to a business: change, …
Week 5: Elements of communication: source and receiver, medium, cod…
Week 6: Effective verbal and non-verbal communication
Week 7: Effective written and digital communication
Week 8: Midterm evaluation
Week 9: Internal communication: sharing information, giving feedbac…
Week 10: Ways a business communicates internally: tools and inter- a…
Week 11: Internal stakeholder analysis and internal barriers to effe…
Week 12: External communication: placing and receiving orders and se…
Week 13: Communicating externally: marketing, public relations, news…
Week 14: External stakeholder analysis and external barriers to effe…
Week 15: Review and coursework completion
Week 16: Final evaluation and project assessment

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