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Level 4 Diploma in Business Management

Elements of communication: source and receiver, medium, coding and feedback

BM403 · Communication in Business — Week 5 of 16

CourseBM403
Week5 of 16
SemesterI
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This week’s topics

Elements of communication: source and receiver, medium, coding and feedback

  1. Source and receiver
  2. Medium
  3. Coding
  4. Feedback

What you will be able to do

  • 2.1 Explain different elements of communication.

Activity

Start with this week’s video, then discuss how they apply to this week’s topic and note one example from a real business.

Study materials

Videos

  • Listening skills · Oak National Academy, Key Stage 3 (lower secondary level) · for registered students

Further resources

  • Business Communication for Success, ch. 3.4: Getting to know your audience · PDF · Saylor (2012), adapting a message to its receivers; pp. 108–113 · for registered students
  • College Success, ch. 8.3: Communication and technology · PDF · OpenStax (2020), choosing between email, messaging and face-to-face; pp. 232–240 · for registered students
  • Business Communication for Success, ch. 8.3: Feedback as an opportunity · PDF · Saylor (2012); pp. 315–320 · for registered students
  • Balancing Openness and Interpretation in Active Listening · Open-access article · Topornycky & Golparian (2016), Collected Essays on Learning and Teaching. Explains active listening skills (attending, paraphrasing, summarising, checking) and when to use them. · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: The concept of business communication as a process
  • Week 2: Models of communication: Berlo, Shannon and Weaver, and Sch…
  • Week 3: Linear, interactional and transactional communication model…
  • Week 4: Why effective communication matters to a business: change, …
  • Week 5: Elements of communication: source and receiver, medium, cod…
  • Week 6: Effective verbal and non-verbal communication
  • Week 7: Effective written and digital communication
  • Week 8: Midterm evaluation
  • Week 9: Internal communication: sharing information, giving feedbac…
  • Week 10: Ways a business communicates internally: tools and inter- a…
  • Week 11: Internal stakeholder analysis and internal barriers to effe…
  • Week 12: External communication: placing and receiving orders and se…
  • Week 13: Communicating externally: marketing, public relations, news…
  • Week 14: External stakeholder analysis and external barriers to effe…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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