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Communication in Business

BM403

Course CodeBM403
ECTS

Course Description

The effectiveness of a business’s approach to communication can often be critical to the achievement of strategic and operational objectives. The ways in which a business connects with its internal and external stakeholders, and overcomes different barriers to communication, will determine its short and long-term success. The aim of this unit is, therefore, to provide learners with the fundamental knowledge and skills to engage in meaningful and appropriate communication irrespective of the context in which the communication is located.

Course Outline

WeekTopics
1The concept of business communication as a process
2Models of communication: Berlo, Shannon and Weaver, and Schramm
3Linear, interactional and transactional communication models compared
4Why effective communication matters to a business: change, stakeholders, brand and marketing
5Elements of communication: source and receiver, medium, coding and feedback
6Effective verbal and non-verbal communication
7Effective written and digital communication
8Midterm evaluation
9Internal communication: sharing information, giving feedback and resolving conflict
10Ways a business communicates internally: tools and inter- and cross-function communication
11Internal stakeholder analysis and internal barriers to effective communication
12External communication: placing and receiving orders and seeking external advice
13Communicating externally: marketing, public relations, newsletters and press releases
14External stakeholder analysis and external barriers to effective communication
15Review and coursework completion
16Final evaluation and project assessment

Learning Outcomes

  1. LO1 Understand the concept and purpose of communication in a business context.
  2. LO2 Be able to effectively communicate in a business context.
  3. LO3 Understand how a business communicates internally.
  4. LO4 Understand how a business communicates externally.
Learning Resources

Jovin, E. (2019) Writing for Business. London: Nicholas Brealey Publishing. Newman, A. (2017) Business Communication: In Person, In Print, Online. Boston: Nelson Education. Prince, E.S. (2017) Practical Business Communication. London: Red Globe Press. Journal of Business Communication Effective Business Communication Journal Management Help

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