Digital Marketing Management for Tourism and Hospitality

Course Description

The aim of this unit is to provide learners with a critical understanding of the management of marketing, and the importance of digital marketing for the tourism and hospitality industries. Learners will develop the ability to apply the digital marketing mix and to explain the role and function of digital marketing within tourism and hospitality organisations.

Course Objectives

The aim of this unit is to provide learners with a critical understanding of the management of marketing, and the importance of digital marketing for the tourism and hospitality industries. Learners will develop the ability to apply the digital marketing mix and to explain the role and function of digital marketing within tourism and hospitality organisations.

Key Topics

1. LO1: Understand the principles of digital marketing management.
2. LO2: Know about the role and function of digital marketing management in tourism and hospitality businesses.
3. LO3: Understand the digital marketing environment for tourism and hospitality
4. LO4: Be able to conduct market research in the digital environment for the tourism and hospitality industry.

Course Outline

Learning Outcomes

1. LO1 Understand the principles of digital marketing management.
2. 1.1 Describe the importance of digital marketing management in contemporary organisations.
3. 1.2 Explain the role of the marketing mix in digital contexts.
4. 1.3 Evaluate the importance of the digital marketing mix in the tourism and hospitality industry.
5. LO2 Know about the role and function of digital marketing management in tourism and hospitality businesses.
6. 2.1 Explain how digital marketing management is managed in the tourism and hospitality industry.
7. 2.2 Analyse the importance of digital marketing management in the tourism and hospitality industry.
8. 2.3 Analyse the roles and responsibilities of digital marketers in the tourism and hospitality industry.
9. 2.4 Apply a digital marketing management process in the tourism and hospitality industry.
10. LO3 Understand the digital marketing environment for tourism and hospitality
11. 3.1 Analyse technological trends affecting the development of digital marketing management in tourism and hospitality.
12. 3.2 Assess the relationship between external digital marketing and internal digital marketing in tourism and hospitality businesses.
13. 3.3 Examine regulatory frameworks for digital marketing management which affect tourism and hospitality businesses.
14. LO4 Be able to conduct market research in the digital environment for the tourism and hospitality industry.
15. 4.1 Explain the need for market research in tourism and hospitality organisations.
16. 4.2 Conduct market research using primary data relating to the digital environment for the tourism and hospitality industry.
17. 4.3 Analyse secondary data relating to the digital environment for tourism and hospitality industry using the principles of market research.