Assignment workshop: drafting, feedback and improvement

This week’s topics

Assignment workshop: drafting, feedback and improvement

1. Drafting against the criteria
2. Tutor and peer feedback
3. Improving the final submission
4. Feedback and peer review
5. Things To Do Before You Hand In Your Assignment
6. Academic writing workshop

What you will be able to do

• 1.1 Describe the importance of digital marketing management in contemporary organisations.
• 1.2 Explain the role of the marketing mix in digital contexts.
• 1.3 Evaluate the importance of the digital marketing mix in the tourism and hospitality industry.
• 2.1 Explain how digital marketing management is managed in the tourism and hospitality industry.
• 2.2 Analyse the importance of digital marketing management in the tourism and hospitality industry.
• 2.3 Analyse the roles and responsibilities of digital marketers in the tourism and hospitality industry.
• 2.4 Apply a digital marketing management process in the tourism and hospitality industry.
• 3.1 Analyse technological trends affecting the development of digital marketing management in tourism and hospitality.
• 3.2 Assess the relationship between external digital marketing and internal digital marketing in tourism and hospitality businesses.
• 3.3 Examine regulatory frameworks for digital marketing management which affect tourism and hospitality businesses.
• 4.1 Explain the need for market research in tourism and hospitality organisations.
• 4.2 Conduct market research using primary data relating to the digital environment for the tourism and hospitality industry.
• 4.3 Analyse secondary data relating to the digital environment for tourism and hospitality industry using the principles of market research.

Activity

Start with this week’s 3 videos, then: Draft the assignment, get feedback and improve it before submission.

Study materials

Videos

• Feedback and peer review · YouTube · Akademiskt skrivande/Academic Writing · 6 min · for registered students
• Things To Do Before You Hand In Your Assignment · YouTube · University of Staffordshire Student Life · 22 min · for registered students
• Academic writing workshop · YouTube · University of Staffordshire Student Life · 14 min · for registered students

Further resources

• Writing Guide, 3.5: Peer review and using feedback · PDF · OpenStax, textbook chapter; pp. 92–94 · for registered students
• Supporting learners' agentic engagement with feedback: a systematic review · PDF · Reading, article · for registered students