Assignment workshop: research, planning and referencing

This week’s topics

Assignment workshop: research, planning and referencing

1. Unpacking the assignment brief and criteria
2. Finding and evaluating sources
3. Planning and referencing
4. Planning your search strategy 2025
5. Craap Test for evaluating sources
6. Citing and referencing using the Harvard Style

What you will be able to do

• 1.1 Describe the importance of digital marketing management in contemporary organisations.
• 1.2 Explain the role of the marketing mix in digital contexts.
• 1.3 Evaluate the importance of the digital marketing mix in the tourism and hospitality industry.
• 2.1 Explain how digital marketing management is managed in the tourism and hospitality industry.
• 2.2 Analyse the importance of digital marketing management in the tourism and hospitality industry.
• 2.3 Analyse the roles and responsibilities of digital marketers in the tourism and hospitality industry.
• 2.4 Apply a digital marketing management process in the tourism and hospitality industry.
• 3.1 Analyse technological trends affecting the development of digital marketing management in tourism and hospitality.
• 3.2 Assess the relationship between external digital marketing and internal digital marketing in tourism and hospitality businesses.
• 3.3 Examine regulatory frameworks for digital marketing management which affect tourism and hospitality businesses.
• 4.1 Explain the need for market research in tourism and hospitality organisations.
• 4.2 Conduct market research using primary data relating to the digital environment for the tourism and hospitality industry.
• 4.3 Analyse secondary data relating to the digital environment for tourism and hospitality industry using the principles of market research.

Activity

Start with this week’s 3 videos, then: Plan the unit assignment against every criterion; source and reference the evidence.

Study materials

Videos

• Planning your search strategy 2025 · YouTube · University of Staffordshire Student Life · 24 min · for registered students
• Craap Test for evaluating sources · YouTube · Talking Libraries and Books · 7 min · for registered students
• Citing and referencing using the Harvard Style · YouTube · UCDLibrary · 7 min · for registered students

Further resources

• Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students
• Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students
• Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students