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Level 5 Diploma in Tourism and Hospitality Management

Regulatory, Legal, and Ethical Frameworks

THM501 · Digital Marketing Management for Tourism and Hospitality — Week 7 of 16

CourseTHM501
Week7 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Regulatory, Legal, and Ethical Frameworks

  1. Data protection and GDPR compliance in guest bookings
  2. Consumer privacy and cookie tracking policies
  3. Advertising standards and influencer sponsorship disclosures
  4. Intellectual property rights in digital content
  5. Cookie Law Explained: How to Make Your Website Compliant with UK & GDPR Rules
  6. Intellectual Property & the Digital Industry | Introduction
  7. What are the 7 principles of GDPR?

What you will be able to do

  • 3.3 Examine regulatory frameworks for digital marketing management which affect tourism and hospitality businesses.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: examine regulatory frameworks for digital marketing management which affect tourism and hospitality businesses.

Study materials

Videos

  • Cookie Law Explained: How to Make Your Website Compliant with UK & GDPR Rules · YouTube · Consultants Like Us · 9 min · for registered students
  • Intellectual Property & the Digital Industry | Introduction · YouTube · Invest Northern Ireland · 8 min · for registered students
  • What are the 7 principles of GDPR? · YouTube · Privacy Kitchen · 8 min · for registered students

Further resources

  • Principles of Marketing, 16.4: Ethical Issues in Digital Marketing · PDF · OpenStax, textbook chapter; pp. 559–563 · for registered students
  • ICO: UK GDPR guidance and resources · Reading · GOV.UK, guidance · for registered students
  • (Un)informed Consent: Studying GDPR Consent Notices in the Field · Reading · Arxiv, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Digital Marketing Management Fundamentals
  • Week 2: The Digital Marketing Mix in Tourism
  • Week 3: Managing Digital Marketing Operations and Roles
  • Week 4: Internal and External Digital Marketing Integration
  • Week 5: The Digital Marketing Management Process
  • Week 6: Technological Trends in Digital Marketing
  • Week 7: Regulatory, Legal, and Ethical Frameworks
  • Midterm: Midterm evaluation
  • Week 9: Market Research Foundations in Tourism and Hospitality
  • Week 10: Analysing Secondary Data in the Digital Environment
  • Week 11: Conducting Primary Digital Market Research
  • Week 12: Applying Digital Marketing Management for Tourism and Hospi…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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