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Level 5 Diploma in Tourism and Hospitality Management

Technological Trends in Digital Marketing

THM501 · Digital Marketing Management for Tourism and Hospitality — Week 6 of 16

CourseTHM501
Week6 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Technological Trends in Digital Marketing

  1. Artificial intelligence and hyper-personalisation
  2. Augmented and virtual reality in destination marketing
  3. Voice search optimisation and conversational chatbots
  4. Mobile-first travel booking behaviours
  5. Top Digital Marketing Trends you Should Consider in 2023
  6. Artificial Intelligence (AI) | What it Means for YOU in 2024
  7. How to Use a Chatbot for Your Business (Guide)

What you will be able to do

  • 3.1 Analyse technological trends affecting the development of digital marketing management in tourism and hospitality.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse technological trends affecting the development of digital marketing management in tourism and hospitality.

Study materials

Videos

  • Top Digital Marketing Trends you Should Consider in 2023 · YouTube · HubSpot Marketing · 8 min · for registered students
  • Artificial Intelligence (AI) | What it Means for YOU in 2024 · YouTube · HubSpot Marketing · 8 min · for registered students
  • How to Use a Chatbot for Your Business (Guide) · YouTube · HubSpot Marketing · 6 min · for registered students

Further resources

  • Setting the future of digital and social media marketing research · PDF · Reading, article · for registered students
  • Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students
  • Principles of Marketing, ch. 16.2: Social media and mobile marketing · PDF · OpenStax, textbook chapter; pp. 544–552 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 5Week 7
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Digital Marketing Management Fundamentals
  • Week 2: The Digital Marketing Mix in Tourism
  • Week 3: Managing Digital Marketing Operations and Roles
  • Week 4: Internal and External Digital Marketing Integration
  • Week 5: The Digital Marketing Management Process
  • Week 6: Technological Trends in Digital Marketing
  • Week 7: Regulatory, Legal, and Ethical Frameworks
  • Midterm: Midterm evaluation
  • Week 9: Market Research Foundations in Tourism and Hospitality
  • Week 10: Analysing Secondary Data in the Digital Environment
  • Week 11: Conducting Primary Digital Market Research
  • Week 12: Applying Digital Marketing Management for Tourism and Hospi…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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