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Level 5 Diploma in Tourism and Hospitality Management

Midterm evaluation

THM501 · Digital Marketing Management for Tourism and Hospitality — Midterm

CourseTHM501
Week8 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Midterm evaluation

  1. Midterm assessment of the criteria taught so far
  2. Individual feedback and targets

What you will be able to do

  • 1.1 Describe the importance of digital marketing management in contemporary organisations.
  • 1.2 Explain the role of the marketing mix in digital contexts.
  • 1.3 Evaluate the importance of the digital marketing mix in the tourism and hospitality industry.
  • 2.1 Explain how digital marketing management is managed in the tourism and hospitality industry.
  • 2.2 Analyse the importance of digital marketing management in the tourism and hospitality industry.
  • 2.3 Analyse the roles and responsibilities of digital marketers in the tourism and hospitality industry.
  • 2.4 Apply a digital marketing management process in the tourism and hospitality industry.

Activity

Midterm assessment task and individual feedback.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 7Week 9
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Digital Marketing Management Fundamentals
  • Week 2: The Digital Marketing Mix in Tourism
  • Week 3: Managing Digital Marketing Operations and Roles
  • Week 4: Internal and External Digital Marketing Integration
  • Week 5: The Digital Marketing Management Process
  • Week 6: Technological Trends in Digital Marketing
  • Week 7: Regulatory, Legal, and Ethical Frameworks
  • Midterm: Midterm evaluation
  • Week 9: Market Research Foundations in Tourism and Hospitality
  • Week 10: Analysing Secondary Data in the Digital Environment
  • Week 11: Conducting Primary Digital Market Research
  • Week 12: Applying Digital Marketing Management for Tourism and Hospi…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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