Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 5 Diploma in Tourism and Hospitality Management

The Digital Marketing Mix in Tourism

THM501 · Digital Marketing Management for Tourism and Hospitality — Week 2 of 16

CourseTHM501
Week2 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

The Digital Marketing Mix in Tourism

  1. Adaptation of the 7Ps to digital platforms
  2. Dynamic pricing strategies and yield management
  3. Digital distribution channels and OTAs
  4. Interactive promotional techniques in hospitality
  5. What is Dynamic Pricing? How does Uber set its prices?
  6. 7Ps Marketing Mix

What you will be able to do

  • 1.2 Explain the role of the marketing mix in digital contexts.
  • 1.3 Evaluate the importance of the digital marketing mix in the tourism and hospitality industry.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: explain the role of the marketing mix in digital contexts.

Study materials

Videos

  • What is Dynamic Pricing? How does Uber set its prices? · YouTube · HubSpot Marketing · 9 min · for registered students
  • 7Ps Marketing Mix · YouTube · Galton College · 15 min · for registered students
  • The Digital Marketing Mix of Iceland Tourism - The 4Ps in Action · YouTube · Professor Wolters · 6 min · for registered students
  • How Does Uber Set Its Prices? Dynamic Pricing Explained · YouTube · Professor Wolters · 3 min · for registered students

Further resources

  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 12: Marketing and Social Media · Reading · Libretexts, textbook chapter · for registered students
  • Social media as a destination marketing tool: its use by national tourism organisations · PDF · Reading, article · for registered students
  • Platform-to-business trading practices (P2B Regulation (EU) 2019/1150) — Commission explainer · Reading · Eu, guidance · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 1Week 3
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Digital Marketing Management Fundamentals
  • Week 2: The Digital Marketing Mix in Tourism
  • Week 3: Managing Digital Marketing Operations and Roles
  • Week 4: Internal and External Digital Marketing Integration
  • Week 5: The Digital Marketing Management Process
  • Week 6: Technological Trends in Digital Marketing
  • Week 7: Regulatory, Legal, and Ethical Frameworks
  • Midterm: Midterm evaluation
  • Week 9: Market Research Foundations in Tourism and Hospitality
  • Week 10: Analysing Secondary Data in the Digital Environment
  • Week 11: Conducting Primary Digital Market Research
  • Week 12: Applying Digital Marketing Management for Tourism and Hospi…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll