This week’s topics
Final assessment and submission
- Final coursework submission
- Assessment against all criteria
What you will be able to do
- 1.1 Describe the importance of digital marketing management in contemporary organisations.
- 1.2 Explain the role of the marketing mix in digital contexts.
- 1.3 Evaluate the importance of the digital marketing mix in the tourism and hospitality industry.
- 2.1 Explain how digital marketing management is managed in the tourism and hospitality industry.
- 2.2 Analyse the importance of digital marketing management in the tourism and hospitality industry.
- 2.3 Analyse the roles and responsibilities of digital marketers in the tourism and hospitality industry.
- 2.4 Apply a digital marketing management process in the tourism and hospitality industry.
- 3.1 Analyse technological trends affecting the development of digital marketing management in tourism and hospitality.
- 3.2 Assess the relationship between external digital marketing and internal digital marketing in tourism and hospitality businesses.
- 3.3 Examine regulatory frameworks for digital marketing management which affect tourism and hospitality businesses.
- 4.1 Explain the need for market research in tourism and hospitality organisations.
- 4.2 Conduct market research using primary data relating to the digital environment for the tourism and hospitality industry.
- 4.3 Analyse secondary data relating to the digital environment for tourism and hospitality industry using the principles of market research.
Activity
Final assessment week: submission of the unit assignment.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
