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Level 4 Diploma in Tourism and Hospitality Management

Applying Events Management in practice: case studies

THM405 · Events Management — Week 12 of 16

CourseTHM405
Week12 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Applying Events Management in practice: case studies

  1. Case analysis
  2. Linking theory to practice
  3. Evaluating evidence

What you will be able to do

  • 1.3 Assess the relationships between the tourism, hospitality and events management industries.
  • 3.3 Assess the impact of external influences on the development of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.
  • 4.1 Evaluate the range of impacts that events can have on tourism destinations.

Activity

Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

  • MICE tourism in Laos · YouTube · Dr Hayley Stainton | Tourism Teacher · 47 min · for registered students

Further resources

  • Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students
  • Tourism for Development: 20 Reasons Sustainable Tourism Counts for Development (World Bank Group, 2017) · Reading · Other, report · for registered students
  • Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 11Week 13
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Course plan
  • Week 1: Classification and Scale of Events
  • Week 2: Interrelationships in the Visitor Economy
  • Week 3: Event Typologies in Tourism and Hospitality
  • Week 4: Event Venue Evaluation and Selection
  • Week 5: Commercial Benefits of Staging Events
  • Week 6: The MICE Industry Ecosystem
  • Week 7: Characteristics of MICE Segments
  • Midterm: Midterm evaluation
  • Week 9: External Drivers and Trends in MICE
  • Week 10: Destination Impacts of Events
  • Week 11: Managing and Mitigating Event Impacts
  • Week 12: Applying Events Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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