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Level 4 Diploma in Tourism and Hospitality Management

Managing and Mitigating Event Impacts

THM405 · Events Management — Week 11 of 16

CourseTHM405
Week11 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Managing and Mitigating Event Impacts

  1. Proactive legacy and post-event asset planning
  2. Local procurement and community inclusion frameworks
  3. Crowd control and carrying capacity management
  4. Carbon offsetting and sustainable waste protocols
  5. Building sustainable creative media ecosystems in our Olympic boroughs | Creative Landscapes in E...
  6. HEC Climate Days: Carbon offsetting can you buy indulgence?

What you will be able to do

  • 4.2 Recommend measures to increase the positive impacts of events on tourism destinations
  • 4.3 Recommend measures to reduce the negative impacts of events tourism destinations.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: recommend measures to increase the positive impacts of events on tourism destinations

Study materials

Videos

  • Building sustainable creative media ecosystems in our Olympic boroughs | Creative Landscapes in E... · YouTube · UCL Institute of Education · 66 min · for registered students
  • HEC Climate Days: Carbon offsetting can you buy indulgence? · YouTube · HEC Paris · 84 min · for registered students

Further resources

  • Cultural Heritage Tourism Event Planning and Management (Gilley, Lumen/LibreTexts) · Reading · Libretexts, textbook · for registered students
  • European Capitals of Culture (European Commission) — incl. ex-post evaluations · Reading · Eu, case study · for registered students
  • Tourism for Development: 20 Reasons Sustainable Tourism Counts for Development (World Bank Group, 2017) · Reading · Other, report · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 10Week 12
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Classification and Scale of Events
  • Week 2: Interrelationships in the Visitor Economy
  • Week 3: Event Typologies in Tourism and Hospitality
  • Week 4: Event Venue Evaluation and Selection
  • Week 5: Commercial Benefits of Staging Events
  • Week 6: The MICE Industry Ecosystem
  • Week 7: Characteristics of MICE Segments
  • Midterm: Midterm evaluation
  • Week 9: External Drivers and Trends in MICE
  • Week 10: Destination Impacts of Events
  • Week 11: Managing and Mitigating Event Impacts
  • Week 12: Applying Events Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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