Events Management

Course Description

The aim of this unit is to enable learners to understand the different types of events that are linked to the tourism and hospitality industry. Learners will develop their understanding of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector as well as knowledge of the impacts that events can have in tourism destinations.

Course Objectives

The aim of this unit is to enable learners to understand the different types of events that are linked to the tourism and hospitality industry. Learners will develop their understanding of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector as well as knowledge of the impacts that events can have in tourism destinations.

Key Topics

1. LO1: Understand different types of events.
2. LO2: Understand the different types of events that take place within the tourism and hospitality industry.
3. LO3: Understand the characteristics of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.
4. LO4: Understand the impact that events can have on tourism destinations.

Course Outline

Learning Outcomes

1. LO1 Understand different types of events.
2. 1.1 Explain how small, large, hallmark and mega events are classified.
3. 1.2 Describe the characteristics of each kind of event.
4. 1.3 Assess the relationships between the tourism, hospitality and events management industries.
5. LO2 Understand the different types of events that take place within the tourism and hospitality industry.
6. 2.1 Describe the characteristics of various events within the tourism and hospitality industry,
7. 2.2 Differentiate between the range of venues within the tourism and hospitality industry that are suitable for the staging of events.
8. 2.3 Explain the benefits to businesses in the tourism and hospitality industry of staging events.
9. LO3 Understand the characteristics of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.
10. 3.1 Describe the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.
11. 3.2 Describe the characteristics of each element of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.
12. 3.3 Assess the impact of external influences on the development of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.
13. LO4 Understand the impact that events can have on tourism destinations.
14. 4.1 Evaluate the range of impacts that events can have on tourism destinations.
15. 4.2 Recommend measures to increase the positive impacts of events on tourism destinations
16. 4.3 Recommend measures to reduce the negative impacts of events tourism destinations.