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Level 4 Diploma in Tourism and Hospitality Management

Classification and Scale of Events

THM405 · Events Management — Week 1 of 16

CourseTHM405
Week1 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Classification and Scale of Events

  1. Local and community events
  2. Major national events
  3. Hallmark events
  4. Mega-events and global scale criteria

What you will be able to do

  • 1.1 Explain how small, large, hallmark and mega events are classified.
  • 1.2 Describe the characteristics of each kind of event.

Activity

Seminar, guided reading and a short written task: explain how small, large, hallmark and mega events are classified.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 2
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Classification and Scale of Events
  • Week 2: Interrelationships in the Visitor Economy
  • Week 3: Event Typologies in Tourism and Hospitality
  • Week 4: Event Venue Evaluation and Selection
  • Week 5: Commercial Benefits of Staging Events
  • Week 6: The MICE Industry Ecosystem
  • Week 7: Characteristics of MICE Segments
  • Midterm: Midterm evaluation
  • Week 9: External Drivers and Trends in MICE
  • Week 10: Destination Impacts of Events
  • Week 11: Managing and Mitigating Event Impacts
  • Week 12: Applying Events Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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