This week’s topics
Commercial Benefits of Staging Events
- Secondary spend and ancillary revenue generation
- Counter-seasonal demand balancing
- Brand visibility and public relations
- Customer acquisition and retention
- What is Demand Planning? 4 Types of Demand Reviewed - Unexpected, Seasonal, Peak, and Chase Demand
- What are the Benefits of Public Relations? | Advantages and Disadvantages of PR | Pros & Cons of PR
- Customer Retention Methods
What you will be able to do
- 2.3 Explain the benefits to businesses in the tourism and hospitality industry of staging events.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain the benefits to businesses in the tourism and hospitality industry of staging events.
Study materials
Videos
- What is Demand Planning? 4 Types of Demand Reviewed - Unexpected, Seasonal, Peak, and Chase Demand · YouTube · Dr. Haywood · 7 min · for registered students
- What are the Benefits of Public Relations? | Advantages and Disadvantages of PR | Pros & Cons of PR · YouTube · PRLab: The Public Relations Channel · 3 min · for registered students
- Customer Retention Methods · YouTube · Galton College · 8 min · for registered students
Further resources
- Thriving Through Seasonal Cash Flow Challenges: Strategies for Seasonal Small Businesses · PDF · Reading, article · for registered students
- Principles of Marketing, ch. 14: The Promotion Mix: Advertising and Public Relations · PDF · OpenStax, textbook chapter; pp. 481–512 · for registered students
- Principles of Marketing, ch. 12: Public Relations and Sales Promotions · PDF · Saylor Academy, textbook chapter; PDF pp. 377–393 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
