Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 4 Diploma in Tourism and Hospitality Management

External Drivers and Trends in MICE

THM405 · Events Management — Week 9 of 16

CourseTHM405
Week9 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

External Drivers and Trends in MICE

  1. Virtual and hybrid event technologies
  2. Macroeconomic fluctuations and corporate travel budgets
  3. Health, safety, and geopolitical factors
  4. Corporate sustainability mandates
  5. External Analysis: PESTEL Framework | Strategic Management
  6. Full Video. James Robey: Corporate sustainability success in large multinationals

What you will be able to do

  • 3.3 Assess the impact of external influences on the development of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: assess the impact of external influences on the development of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.

Study materials

Videos

  • External Analysis: PESTEL Framework | Strategic Management · YouTube · Business School 101 · 15 min · for registered students
  • Full Video. James Robey: Corporate sustainability success in large multinationals · YouTube · Henley Business School · 5 min · for registered students

Further resources

  • Principles of Management, ch. 8.3: A firm's external macro environment – PESTEL · PDF · OpenStax, textbook chapter; pp. 223–227 · for registered students
  • Guide to Corporate Sustainability: Shaping a Sustainable Future (UN Global Compact, 2014) · PDF · Un, guidance; 48 pages · for registered students
  • Business Ethics, ch. 4.2: Sustainability – business and the environment · PDF · OpenStax, textbook chapter; pp. 92–103 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Classification and Scale of Events
  • Week 2: Interrelationships in the Visitor Economy
  • Week 3: Event Typologies in Tourism and Hospitality
  • Week 4: Event Venue Evaluation and Selection
  • Week 5: Commercial Benefits of Staging Events
  • Week 6: The MICE Industry Ecosystem
  • Week 7: Characteristics of MICE Segments
  • Midterm: Midterm evaluation
  • Week 9: External Drivers and Trends in MICE
  • Week 10: Destination Impacts of Events
  • Week 11: Managing and Mitigating Event Impacts
  • Week 12: Applying Events Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll