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Level 4 Diploma in Tourism and Hospitality Management

Event Venue Evaluation and Selection

THM405 · Events Management — Week 4 of 16

CourseTHM405
Week4 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Event Venue Evaluation and Selection

  1. Purpose-built convention and exhibition centres
  2. Hotel and resort function facilities
  3. Unique and historic spaces
  4. Outdoor and temporary venues
  5. Operational suitability factors

What you will be able to do

  • 2.2 Differentiate between the range of venues within the tourism and hospitality industry that are suitable for the staging of events.

Activity

Seminar, guided reading and a short written task: differentiate between the range of venues within the tourism and hospitality industry that are suitable for the staging of events.

Study materials

Further resources

  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 6: Hotel Banquets and Events · Reading · Libretexts, textbook chapter · for registered students
  • Cultural Heritage Tourism Event Planning and Management (Gilley, Lumen/LibreTexts) · Reading · Libretexts, textbook · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 3Week 5
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Classification and Scale of Events
  • Week 2: Interrelationships in the Visitor Economy
  • Week 3: Event Typologies in Tourism and Hospitality
  • Week 4: Event Venue Evaluation and Selection
  • Week 5: Commercial Benefits of Staging Events
  • Week 6: The MICE Industry Ecosystem
  • Week 7: Characteristics of MICE Segments
  • Midterm: Midterm evaluation
  • Week 9: External Drivers and Trends in MICE
  • Week 10: Destination Impacts of Events
  • Week 11: Managing and Mitigating Event Impacts
  • Week 12: Applying Events Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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