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Level 4 Diploma in Tourism and Hospitality Management

The MICE Industry Ecosystem

THM405 · Events Management — Week 6 of 16

CourseTHM405
Week6 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

The MICE Industry Ecosystem

  1. Overview of business tourism
  2. Professional Conference Organisers and Destination Management Companies
  3. Economic scale of corporate travel
  4. Destination bidding processes

What you will be able to do

  • 3.1 Describe the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.

Activity

Seminar, guided reading and a short written task: describe the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.

Study materials

Videos

  • What Is MICE Tourism? | Investigating The Business Tourism Industry · YouTube · Dr Hayley Stainton | Tourism Teacher · 9 min · for registered students
  • The Business Tourism Industry | Business Travel Explained · YouTube · Dr Hayley Stainton | Tourism Teacher · 9 min · for registered students
  • MICE tourism in Laos · YouTube · Dr Hayley Stainton | Tourism Teacher · 47 min · for registered students

Further resources

  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 8: Meetings and Small Events · Reading · Libretexts, textbook chapter · for registered students
  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 3: Festivals, Expositions and Large Events · Reading · Libretexts, textbook chapter · for registered students
  • The de Bois Review: an independent review of Destination Management Organisations in England (DCMS, 2021) · PDF · GOV.UK, report · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Classification and Scale of Events
  • Week 2: Interrelationships in the Visitor Economy
  • Week 3: Event Typologies in Tourism and Hospitality
  • Week 4: Event Venue Evaluation and Selection
  • Week 5: Commercial Benefits of Staging Events
  • Week 6: The MICE Industry Ecosystem
  • Week 7: Characteristics of MICE Segments
  • Midterm: Midterm evaluation
  • Week 9: External Drivers and Trends in MICE
  • Week 10: Destination Impacts of Events
  • Week 11: Managing and Mitigating Event Impacts
  • Week 12: Applying Events Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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