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Level 4 Diploma in Tourism and Hospitality Management

Event Typologies in Tourism and Hospitality

THM405 · Events Management — Week 3 of 16

CourseTHM405
Week3 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Event Typologies in Tourism and Hospitality

  1. Cultural and arts festivals
  2. Food, beverage, and culinary showcases
  3. Sports tourism events
  4. Heritage and civic celebrations

What you will be able to do

  • 2.1 Describe the characteristics of various events within the tourism and hospitality industry,

Activity

Seminar, guided reading and a short written task: describe the characteristics of various events within the tourism and hospitality industry,

Study materials

Videos

  • The Importance Of SPORTS TOURISM · YouTube · Dr Hayley Stainton | Tourism Teacher · 9 min · for registered students

Further resources

  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 3: Festivals, Expositions and Large Events · Reading · Libretexts, textbook chapter · for registered students
  • Cultural Heritage Tourism Event Planning and Management (Gilley, Lumen/LibreTexts) · Reading · Libretexts, textbook · for registered students
  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 6: Hotel Banquets and Events · Reading · Libretexts, textbook chapter · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 2Week 4
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Classification and Scale of Events
  • Week 2: Interrelationships in the Visitor Economy
  • Week 3: Event Typologies in Tourism and Hospitality
  • Week 4: Event Venue Evaluation and Selection
  • Week 5: Commercial Benefits of Staging Events
  • Week 6: The MICE Industry Ecosystem
  • Week 7: Characteristics of MICE Segments
  • Midterm: Midterm evaluation
  • Week 9: External Drivers and Trends in MICE
  • Week 10: Destination Impacts of Events
  • Week 11: Managing and Mitigating Event Impacts
  • Week 12: Applying Events Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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