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Level 4 Diploma in Tourism and Hospitality Management

Interrelationships in the Visitor Economy

THM405 · Events Management — Week 2 of 16

CourseTHM405
Week2 of 16
SemesterII
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This week’s topics

Interrelationships in the Visitor Economy

  1. Event tourism interdependencies
  2. Hospitality supply chain integration
  3. Collaborative destination marketing
  4. Stakeholder alignment

What you will be able to do

  • 1.3 Assess the relationships between the tourism, hospitality and events management industries.

Activity

Seminar, guided reading and a short written task: assess the relationships between the tourism, hospitality and events management industries.

Study materials

Further resources

  • The de Bois Review: an independent review of Destination Management Organisations in England (DCMS, 2021) · PDF · GOV.UK, report · for registered students
  • Government response to the de Bois Review of Destination Management Organisations (DCMS, 2022) · PDF · GOV.UK, guidance · for registered students
  • All Are Welcome: An Introduction to the Hospitality Industry, ch. 6: Hotel Banquets and Events · Reading · Libretexts, textbook chapter · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 1Week 3
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Course plan
  • Week 1: Classification and Scale of Events
  • Week 2: Interrelationships in the Visitor Economy
  • Week 3: Event Typologies in Tourism and Hospitality
  • Week 4: Event Venue Evaluation and Selection
  • Week 5: Commercial Benefits of Staging Events
  • Week 6: The MICE Industry Ecosystem
  • Week 7: Characteristics of MICE Segments
  • Midterm: Midterm evaluation
  • Week 9: External Drivers and Trends in MICE
  • Week 10: Destination Impacts of Events
  • Week 11: Managing and Mitigating Event Impacts
  • Week 12: Applying Events Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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