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Level 4 Diploma in Tourism and Hospitality Management

Applying Business Environment for Tourism and Hospitality in practice: case studies

THM402 · Business Environment for Tourism and Hospitality — Week 12 of 16

CourseTHM402
Week12 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Applying Business Environment for Tourism and Hospitality in practice: case studies

  1. Case analysis
  2. Linking theory to practice
  3. Evaluating evidence
  4. Lecture 16: International Business Environment, PESTEL Analysis, Culture and Business

What you will be able to do

  • 2.3 Evaluate the role of entrepreneurship in tourism and hospitality businesses.
  • 3.4 Assess a business’s internal environment.
  • 4.4 Assess a business’s external environment.

Activity

Start with this week’s video, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

  • Internal Economies of Scale in the UK Hotel Industry | A Level Economics Application Examples · YouTube · tutor2u · 5 min · for registered students
  • Episode 148: Evaluating External Environments: Analyzing the General and Specific Environments · YouTube · Alanis Business Academy · 6 min · for registered students

Further resources

  • Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students
  • Principles of Management, ch. 8.2: Using SWOT for strategic analysis · PDF · OpenStax, textbook chapter; pp. 221–222 · for registered students
  • Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 11Week 13
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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