Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 4 Diploma in Tourism and Hospitality Management

Techniques for Quantifying the External Environment

THM402 · Business Environment for Tourism and Hospitality — Week 10 of 16

CourseTHM402
Week10 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Techniques for Quantifying the External Environment

  1. Weighted PESTLE matrix scoring
  2. External Factor Evaluation (EFE) matrix
  3. Competitive Profile Matrix (CPM)
  4. Demand forecasting and trend extrapolation
  5. Week 3-Lecture 19 : Competitive Environmental Strategy Matrix
  6. CIMA E3 Some forecasting and planning techniques
  7. Business Strategy 03 - The External Environment of a Firm

What you will be able to do

  • 4.2 Explain why it is important to measure a business’s external environment.
  • 4.3 Apply a technique to quantify a business’s external environment.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain why it is important to measure a business’s external environment.

Study materials

Videos

  • CIMA E3 Some forecasting and planning techniques · YouTube · OpenTuition · 25 min · for registered students
  • Business Strategy 03 - The External Environment of a Firm · YouTube · Ajarn Olli · 26 min · for registered students
  • PESTLE Analysis · YouTube · tutor2u · 9 min · for registered students
  • Extrapolation | 60 Second Business · YouTube · tutor2u · 2 min · for registered students

Further resources

  • Principles of Data Science, ch. 5: Time Series and Forecasting · PDF · OpenStax, textbook chapter; pp. 223–274 · for registered students
  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • Principles of Management, ch. 8: Strategic Analysis: Understanding a Firm’s Competitive Environment · PDF · OpenStax, textbook chapter; pp. 233–260 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 9Week 11
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll