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Level 4 Diploma in Tourism and Hospitality Management

Entrepreneurship in Tourism and Hospitality

THM402 · Business Environment for Tourism and Hospitality — Week 4 of 16

CourseTHM402
Week4 of 16
SemesterI
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This week’s topics

Entrepreneurship in Tourism and Hospitality

  1. SME startup dynamics
  2. Disruptive business models and niche markets
  3. Entrepreneurial leadership
  4. Evaluating venture success and failure
  5. The Birth of Airbnb: From Air Mattresses to a Global Hospitality Empire | From A Business Professor
  6. Business Model Failure: Reasons and Remedies
  7. INSEAD Explains Entrepreneurship: The Mindset for Success

What you will be able to do

  • 2.3 Evaluate the role of entrepreneurship in tourism and hospitality businesses.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate the role of entrepreneurship in tourism and hospitality businesses.

Study materials

Videos

  • The Birth of Airbnb: From Air Mattresses to a Global Hospitality Empire | From A Business Professor · YouTube · Business School 101 · 7 min · for registered students
  • INSEAD Explains Entrepreneurship: The Mindset for Success · YouTube · INSEAD · 9 min · for registered students
  • Airbnb Business Model | How Does Airbnb Work? · YouTube · Dr Hayley Stainton | Tourism Teacher · 11 min · for registered students

Further resources

  • Entrepreneurship, ch. 1: The Entrepreneurial Perspective · PDF · OpenStax, textbook chapter; pp. 19–48 · for registered students
  • Organizational Behavior, ch. 19: Entrepreneurship · PDF · OpenStax, textbook chapter; pp. 557–631 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 3Week 5
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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