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Level 4 Diploma in Tourism and Hospitality Management

Challenges in the Public Tourism Sector

THM402 · Business Environment for Tourism and Hospitality — Week 2 of 16

CourseTHM402
Week2 of 16
SemesterI
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This week’s topics

Challenges in the Public Tourism Sector

  1. Fiscal constraints and budget cuts
  2. Bureaucratic inertia and governance issues
  3. Balancing diverse stakeholder interests
  4. Socio-environmental preservation pressures
  5. Challenges In the Creative and Cultural Sector
  6. INSEAD Explains Sustainability: Stakeholders and Local Contexts
  7. Public Governance: The World Bank Report on Privilege-Resistant Policy Making

What you will be able to do

  • 1.3 Describe common challenges faced by public sector organisations in the tourism and hospitality industry.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: describe common challenges faced by public sector organisations in the tourism and hospitality industry.

Study materials

Videos

  • Challenges In the Creative and Cultural Sector · YouTube · Chartered Management Institute · 32 min · for registered students
  • INSEAD Explains Sustainability: Stakeholders and Local Contexts · YouTube · INSEAD · 9 min · for registered students
  • Public Governance: The World Bank Report on Privilege-Resistant Policy Making · YouTube · INSEAD · 39 min · for registered students

Further resources

  • OECD Tourism Trends and Policies 2024, ch. 1: Tourism Trends and Policies · PDF · Oecd, report; pp. 16–46 · for registered students
  • Tourism: The International Business (Mill, 2010), ch. 5: How is tourism organized? · PDF · Other, textbook chapter; pp. 115–129 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 1Week 3
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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