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Level 4 Diploma in Tourism and Hospitality Management

Internal Environment Measurement and Techniques

THM402 · Business Environment for Tourism and Hospitality — Week 6 of 16

CourseTHM402
Week6 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Internal Environment Measurement and Techniques

  1. Rationale for internal auditing
  2. McKinsey 7S framework
  3. VRIO analysis and resource evaluation
  4. Value Chain Analysis scoring
  5. Internal Analysis: The VRIO Framework | Strategic Management | From A Business Professor
  6. McKinsey 7S Framework | From A Business Professor
  7. Value Chain Analysis EXPLAINED | B2U | Business To You

What you will be able to do

  • 3.2 Explain why it is important to measure a business’s internal environment.
  • 3.3 Apply a technique to quantify a business’s internal environment.
  • 3.4 Assess a business’s internal environment.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain why it is important to measure a business’s internal environment.

Study materials

Videos

  • Internal Analysis: The VRIO Framework | Strategic Management | From A Business Professor · YouTube · Business School 101 · 9 min · for registered students
  • McKinsey 7S Framework | From A Business Professor · YouTube · Business School 101 · 10 min · for registered students
  • Value Chain Analysis EXPLAINED | B2U | Business To You · YouTube · Business To You · 17 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 4: Managing Firm Resources · PDF · Saylor Academy, textbook chapter; pp. 101–134 · for registered students
  • Principles of Management, ch. 8.5: The internal environment · PDF · OpenStax, textbook chapter; pp. 231–234 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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