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Business Environment for Tourism and Hospitality

THM402

Course CodeTHM402
ECTS

Course Description

This unit aims to provide learners with an understanding of the roles and characteristics of public and private sector organisations within the tourism and hospitality industry and the challenges they may face. Additionally, learners will explore the fundamental factors that affect how a tourism and hospitality organisation operates within the context of its internal and external business environment.

Course Objectives

This unit aims to provide learners with an understanding of the roles and characteristics of public and private sector organisations within the tourism and hospitality industry and the challenges they may face. Additionally, learners will explore the fundamental factors that affect how a tourism and hospitality organisation operates within the context of its internal and external business environment.

Key Topics

  1. LO1: Know about the nature and role of public sector organisations in the tourism and hospitality industry.
  2. LO2: Know about the nature and role of private sector organisations in the tourism and hospitality industry.
  3. LO3: Be able to analyse the internal environment in which tourism and hospitality businesses operate.
  4. LO4: Be able to analyse the external environment in which tourism and hospitality businesses operate.

Course Outline

WeekTopics
1The Public Sector in Tourism and Hospitality
2Challenges in the Public Tourism Sector
3The Private Sector in Tourism and Hospitality
4Entrepreneurship in Tourism and Hospitality
5Internal Environmental Factors
6Internal Environment Measurement and Techniques
7The Macro-Environment in Tourism
MidtermMidterm evaluation
9Micro-Environmental Dynamics and Monitoring
10Techniques for Quantifying the External Environment
11Strategic Environmental Assessment and Synthesis
12Applying Business Environment for Tourism and Hospitality in practice: case studies
13Assignment workshop: research, planning and referencing
14Assignment workshop: drafting, feedback and improvement
15Review and coursework completion
FinalFinal assessment and submission

Learning Outcomes

  1. LO1 Know about the nature and role of public sector organisations in the tourism and hospitality industry.
  2. 1.1 Explain the role of the public sector in the tourism and hospitality industry.
  3. 1.2 Describe the characteristics of public sector organisations in the tourism and hospitality industry.
  4. 1.3 Describe common challenges faced by public sector organisations in the tourism and hospitality industry.
  5. LO2 Know about the nature and role of private sector organisations in the tourism and hospitality industry.
  6. 2.1 Explain the role of the private sector in the tourism and hospitality industry.
  7. 2.2 Describe the characteristics of private sector organisations in the tourism and hospitality industry.
  8. 2.3 Evaluate the role of entrepreneurship in tourism and hospitality businesses.
  9. LO3 Be able to analyse the internal environment in which tourism and hospitality businesses operate.
  10. 3.1 Explain key factors that influence the internal environment of tourism and hospitality businesses.
  11. 3.2 Explain why it is important to measure a business’s internal environment.
  12. 3.3 Apply a technique to quantify a business’s internal environment.
  13. 3.4 Assess a business’s internal environment.
  14. LO4 Be able to analyse the external environment in which tourism and hospitality businesses operate.
  15. 4.1 Explain key factors in the external environment which influence tourism and hospitality businesses.
  16. 4.2 Explain why it is important to measure a business’s external environment.
  17. 4.3 Apply a technique to quantify a business’s external environment.
  18. 4.4 Assess a business’s external environment.
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