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Level 4 Diploma in Tourism and Hospitality Management

The Macro-Environment in Tourism

THM402 · Business Environment for Tourism and Hospitality — Week 7 of 16

CourseTHM402
Week7 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

The Macro-Environment in Tourism

  1. Political instability and policy shifts
  2. Macroeconomic indicators and disposable income
  3. Socio-demographic changes
  4. Technological advancements
  5. Environmental legislation
  6. Comprehensive PESTEL Analysis Tutorial: Strategic Business Planning
  7. PEST Analysis - How to Spot Trends & Evaluate Your Business Environment
  8. Lecture 23: Environment and Strategy – 1

What you will be able to do

  • 4.1 Explain key factors in the external environment which influence tourism and hospitality businesses.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain key factors in the external environment which influence tourism and hospitality businesses.

Study materials

Videos

  • Comprehensive PESTEL Analysis Tutorial: Strategic Business Planning · YouTube · The Marketing Channel - MKTG 101 · 35 min · for registered students
  • PEST Analysis - How to Spot Trends & Evaluate Your Business Environment · YouTube · Professor Wolters · 7 min · for registered students
  • PESTLE Analysis · YouTube · tutor2u · 9 min · for registered students

Further resources

  • Principles of Management, ch. 8.3: A firm's external macro environment – PESTEL · PDF · OpenStax, textbook chapter; pp. 223–227 · for registered students
  • Introduction to Business 2e, ch. 1.2: Understanding the business environment · PDF · OpenStax, textbook chapter; pp. 16–19 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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