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Level 4 Diploma in Tourism and Hospitality Management

The Private Sector in Tourism and Hospitality

THM402 · Business Environment for Tourism and Hospitality — Week 3 of 16

CourseTHM402
Week3 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

The Private Sector in Tourism and Hospitality

  1. Commercial ownership structures
  2. Profit-driven operational models
  3. Competitive customer service delivery
  4. Capital investment and commercial risk
  5. 13 Managing Services: Value Delivery and Customer Satisfaction
  6. Week 3-Lecture 17 : Competitive Environment Strategies
  7. Shaping the Customer Experience Post-Covid

What you will be able to do

  • 2.1 Explain the role of the private sector in the tourism and hospitality industry.
  • 2.2 Describe the characteristics of private sector organisations in the tourism and hospitality industry.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain the role of the private sector in the tourism and hospitality industry.

Study materials

Videos

  • 13 Managing Services: Value Delivery and Customer Satisfaction · YouTube · Marketing Insights · 6 min · for registered students
  • Shaping the Customer Experience Post-Covid · YouTube · Chartered Management Institute · 31 min · for registered students

Further resources

  • Tourism: The International Business (Mill, 2010), ch. 5: How is tourism organized? · PDF · Other, textbook chapter; pp. 115–129 · for registered students
  • Entrepreneurship, ch. 13: Business Structure Options: Legal, Tax, and Risk Issues · PDF · OpenStax, textbook chapter; pp. 501–538 · for registered students
  • Introduction to Business 2e, ch. 1.1: The nature of business – profit and not-for-profit · PDF · OpenStax, textbook chapter; pp. 11–15 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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