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Level 4 Diploma in Tourism and Hospitality Management

Strategic Environmental Assessment and Synthesis

THM402 · Business Environment for Tourism and Hospitality — Week 11 of 16

CourseTHM402
Week11 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Strategic Environmental Assessment and Synthesis

  1. SWOT and TOWS matrix application
  2. Internal and external strategic alignment
  3. Operational vulnerability assessment
  4. Strategic decision-making in volatile markets
  5. 506 | Develop Your Social Enterprise with SWOT & PESTEL Analysis - Social Entrepreneurship Course
  6. How to Use SWOT Analysis
  7. What is Strategic Decision Making? | From A Business Professor

What you will be able to do

  • 3.4 Assess a business’s internal environment.
  • 4.4 Assess a business’s external environment.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: assess a business’s internal environment.

Study materials

Videos

  • 506 | Develop Your Social Enterprise with SWOT & PESTEL Analysis - Social Entrepreneurship Course · YouTube · YaleCourses · 6 min · for registered students
  • How to Use SWOT Analysis · YouTube · OnStrategy I Virtual Strategist · 6 min · for registered students
  • What is Strategic Decision Making? | From A Business Professor · YouTube · Business School 101 · 6 min · for registered students

Further resources

  • Principles of Management, ch. 8: Strategic Analysis: Understanding a Firm’s Competitive Environment · PDF · OpenStax, textbook chapter; pp. 233–260 · for registered students
  • Principles of Management, ch. 5: Strategizing · PDF · Saylor Academy, textbook chapter; pp. 173–232 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 10Week 12
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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