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Level 4 Diploma in Tourism and Hospitality Management

Micro-Environmental Dynamics and Monitoring

THM402 · Business Environment for Tourism and Hospitality — Week 9 of 16

CourseTHM402
Week9 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Micro-Environmental Dynamics and Monitoring

  1. Rationale for external surveillance
  2. Competitive rivalry
  3. Supplier bargaining power
  4. Buyer power and travel intermediaries
  5. Threat of substitutes
  6. Porter's 5 Competitive Forces Analysis Explained
  7. Business Strategy 07 - Competitive Rivalry & Competitive Dynamics
  8. Porter Five Forces: Threat of Substitutes

What you will be able to do

  • 4.1 Explain key factors in the external environment which influence tourism and hospitality businesses.
  • 4.2 Explain why it is important to measure a business’s external environment.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain key factors in the external environment which influence tourism and hospitality businesses.

Study materials

Videos

  • Porter's 5 Competitive Forces Analysis Explained · YouTube · Professor Wolters · 12 min · for registered students
  • Business Strategy 07 - Competitive Rivalry & Competitive Dynamics · YouTube · Ajarn Olli · 24 min · for registered students
  • Porter Five Forces: Threat of Substitutes · YouTube · Galton College · 15 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • Principles of Management, ch. 8: Strategic Analysis: Understanding a Firm’s Competitive Environment · PDF · OpenStax, textbook chapter; pp. 233–260 · for registered students
  • Tourism: The International Business (Mill, 2010), ch. 11: Travel distribution systems · PDF · Other, textbook chapter; pp. 265–286 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: The Public Sector in Tourism and Hospitality
  • Week 2: Challenges in the Public Tourism Sector
  • Week 3: The Private Sector in Tourism and Hospitality
  • Week 4: Entrepreneurship in Tourism and Hospitality
  • Week 5: Internal Environmental Factors
  • Week 6: Internal Environment Measurement and Techniques
  • Week 7: The Macro-Environment in Tourism
  • Midterm: Midterm evaluation
  • Week 9: Micro-Environmental Dynamics and Monitoring
  • Week 10: Techniques for Quantifying the External Environment
  • Week 11: Strategic Environmental Assessment and Synthesis
  • Week 12: Applying Business Environment for Tourism and Hospitality i…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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