Applying Researching Tourism and Hospitality Management in practice: case studies

This week’s topics

Applying Researching Tourism and Hospitality Management in practice: case studies

1. Case analysis
2. Linking theory to practice
3. Evaluating evidence
4. Stanford Seminar - Applying Theory to Practice (and Practice to Theory)

What you will be able to do

• 1.1 Evaluate opportunities for research in tourism and hospitality organisations.
• 1.2 Assess appropriate methodological approaches to researching management problems in the tourism and hospitality industry.
• 2.1 Justify philosophical approaches to research in a management context.
• 3.1 Analyse data collected for research using an appropriate methodology.

Activity

Start with this week’s video, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

• Stanford Seminar - Applying Theory to Practice (and Practice to Theory) · YouTube · Stanford Online · 59 min · for registered students
• The Golden Thread, Methodological Fit and the Research Onion. · YouTube · Mark Saunders on Research Methods · 13 min · for registered students

Further resources

• Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
• OECD Tourism Trends and Policies 2024, ch. 3: Building the evidence base for sustainable tourism policies · PDF · Oecd, report; pp. 71–96 · for registered students
• European Capital of Smart Tourism (EU initiative and best-practice compendia) · Reading · Eu, case study · for registered students