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Level 6 Diploma in Tourism and Hospitality Management

Research Opportunities and Problem Formulation

THM606 · Researching Tourism and Hospitality Management — Week 1 of 16

CourseTHM606
Week1 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Research Opportunities and Problem Formulation

  1. Identifying contemporary industry challenges
  2. Scoping organisational research problems
  3. Defining research aims and questions
  4. Ethical implications in tourism research
  5. Research Questions, Aims and Objectives
  6. Business Research: Research Aims, Questions, and Objectives
  7. Research Aims, Objectives & Research Questions (The Golden Thread) - Definitions + Examples ?

What you will be able to do

  • 1.1 Evaluate opportunities for research in tourism and hospitality organisations.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate opportunities for research in tourism and hospitality organisations.

Study materials

Videos

  • Research Questions, Aims and Objectives · YouTube · Mark Saunders on Research Methods · 9 min · for registered students
  • Business Research: Research Aims, Questions, and Objectives · YouTube · Robin Bell · 11 min · for registered students
  • Research Aims, Objectives & Research Questions (The Golden Thread) - Definitions + Examples ? · YouTube · Grad Coach · 25 min · for registered students

Further resources

  • OECD Tourism Trends and Policies 2024, ch. 2: Strengthening the tourism workforce · PDF · Oecd, report; pp. 47–70 · for registered students
  • Improving the development of students' research questions and hypotheses · PDF · ERIC, article · for registered students
  • Introduction to Sociology 3e, 2.3: Ethical Concerns · PDF · OpenStax, textbook chapter; pp. 53–55 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Research Opportunities and Problem Formulation
  • Week 2: Research Philosophy in Management Enquiry
  • Week 3: Methodological Approaches in Tourism and Hospitality
  • Week 4: Research Strategy and Instrument Design
  • Week 5: Fieldwork and Primary Data Collection
  • Week 6: Data Analysis Methodologies
  • Week 7: Data Presentation and Academic Conventions
  • Midterm: Midterm evaluation
  • Week 9: Synthesising Findings and Drawing Conclusions
  • Week 10: Academic Research Communication
  • Week 11: Disseminating Research to Business Audiences
  • Week 12: Applying Researching Tourism and Hospitality Management in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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