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Level 6 Diploma in Tourism and Hospitality Management

Data Presentation and Academic Conventions

THM606 · Researching Tourism and Hospitality Management — Week 7 of 16

CourseTHM606
Week7 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Data Presentation and Academic Conventions

  1. Designing statistical tables, charts, and graphs
  2. Visualising qualitative thematic matrices
  3. Contextualising empirical evidence against literature
  4. Academic citation and rigor
  5. How to present qualitative findings
  6. Fundamentals of Qualitative Research Methods: Scientific Rigor (Module 6)
  7. 14. Harvard referencing: Graphs, tables and data

What you will be able to do

  • 3.1 Analyse data collected for research using an appropriate methodology.
  • 3.2 Present qualitative or quantitative data for an academic audience.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse data collected for research using an appropriate methodology.

Study materials

Videos

  • How to present qualitative findings · YouTube · Qualitative Researcher Dr Kriukow · 22 min · for registered students
  • Fundamentals of Qualitative Research Methods: Scientific Rigor (Module 6) · YouTube · Yale University · 8 min · for registered students
  • 14. Harvard referencing: Graphs, tables and data · YouTube · Oxford Brookes University Library · 4 min · for registered students

Further resources

  • Beyond Bar and Line Graphs: Time for a New Data Presentation Paradigm · Reading · Reading, article · for registered students
  • Points of reference: Changing patterns of academic citation · PDF · Reading, article · for registered students
  • The Study Skills Handbook, Confidence with numbers: Tables, charts and graphs · PDF · Other, report; pp. 237–240 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Research Opportunities and Problem Formulation
  • Week 2: Research Philosophy in Management Enquiry
  • Week 3: Methodological Approaches in Tourism and Hospitality
  • Week 4: Research Strategy and Instrument Design
  • Week 5: Fieldwork and Primary Data Collection
  • Week 6: Data Analysis Methodologies
  • Week 7: Data Presentation and Academic Conventions
  • Midterm: Midterm evaluation
  • Week 9: Synthesising Findings and Drawing Conclusions
  • Week 10: Academic Research Communication
  • Week 11: Disseminating Research to Business Audiences
  • Week 12: Applying Researching Tourism and Hospitality Management in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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