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Level 6 Diploma in Tourism and Hospitality Management

Methodological Approaches in Tourism and Hospitality

THM606 · Researching Tourism and Hospitality Management — Week 3 of 16

CourseTHM606
Week3 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Methodological Approaches in Tourism and Hospitality

  1. Quantitative, qualitative, and mixed-methods research
  2. Deductive versus inductive reasoning
  3. Comparative case study designs
  4. Evaluating methodological suitability
  5. Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology
  6. Theory development approaches and the Research Onion
  7. Eisenhardt's approach to multiple case study

What you will be able to do

  • 1.2 Assess appropriate methodological approaches to researching management problems in the tourism and hospitality industry.
  • 2.1 Justify philosophical approaches to research in a management context.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: assess appropriate methodological approaches to researching management problems in the tourism and hospitality industry.

Study materials

Videos

  • Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology · YouTube · Grad Coach · 18 min · for registered students
  • Theory development approaches and the Research Onion · YouTube · Mark Saunders on Research Methods · 8 min · for registered students
  • Eisenhardt's approach to multiple case study · YouTube · Mikko Rönkkö · 13 min · for registered students
  • The Research Onion Made EASY! Simple Research Methods Template For Your Methodology Chapter · YouTube · Dr Hayley Stainton | Tourism Teacher · 8 min · for registered students
  • How To Write A Research Methodology | Research Methods Chapter Tutorial · YouTube · Dr Hayley Stainton | Tourism Teacher · 14 min · for registered students

Further resources

  • Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
  • Principles of Sociological Inquiry, ch. 5: Research Design · PDF · Saylor Academy, textbook chapter; pp. 51–65 · for registered students
  • Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: Research Opportunities and Problem Formulation
  • Week 2: Research Philosophy in Management Enquiry
  • Week 3: Methodological Approaches in Tourism and Hospitality
  • Week 4: Research Strategy and Instrument Design
  • Week 5: Fieldwork and Primary Data Collection
  • Week 6: Data Analysis Methodologies
  • Week 7: Data Presentation and Academic Conventions
  • Midterm: Midterm evaluation
  • Week 9: Synthesising Findings and Drawing Conclusions
  • Week 10: Academic Research Communication
  • Week 11: Disseminating Research to Business Audiences
  • Week 12: Applying Researching Tourism and Hospitality Management in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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