Researching Tourism and Hospitality Management

Course Description

The aim of this unit is to develop learners’ skills in designing and carrying out research projects to inform the management of tourism and hospitality organisations. Learners will evaluate approaches to the collection and analysis of data relating to management problems and make judgements about future action based on this data.

Course Objectives

The aim of this unit is to develop learners’ skills in designing and carrying out research projects to inform the management of tourism and hospitality organisations. Learners will evaluate approaches to the collection and analysis of data relating to management problems and make judgements about future action based on this data.

Key Topics

1. LO1: Understand challenges to researching management problems in the tourism and hospitality industry.
2. LO2: Be able to design data collection processes for researching management problems in the tourism and hospitality industry.
3. LO3: Be able to interpret data collected for research purposes.
4. LO4: Be able to present complex data in ways that are useful for tourism and hospitality management.

Course Outline

Learning Outcomes

1. LO1 Understand challenges to researching management problems in the tourism and hospitality industry.
2. 1.1 Evaluate opportunities for research in tourism and hospitality organisations.
3. 1.2 Assess appropriate methodological approaches to researching management problems in the tourism and hospitality industry.
4. LO2 Be able to design data collection processes for researching management problems in the tourism and hospitality industry.
5. 2.1 Justify philosophical approaches to research in a management context.
6. 2.2 Design an appropriate research strategy for collecting data on a tourism or hospitality management research problem.
7. 2.3 Collect data relating to a tourism or hospitality management research problem.
8. LO3 Be able to interpret data collected for research purposes.
9. 3.1 Analyse data collected for research using an appropriate methodology.
10. 3.2 Present qualitative or quantitative data for an academic audience.
11. 3.3 Draw conclusions from data collected for research purposes.
12. LO4 Be able to present complex data in ways that are useful for tourism and hospitality management.
13. 4.1 Communicate the findings of research in ways that are relevant to an academic audience.
14. 4.2 Communicate the findings of research in ways that are relevant to a business audience.