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Level 6 Diploma in Tourism and Hospitality Management

Research Strategy and Instrument Design

THM606 · Researching Tourism and Hospitality Management — Week 4 of 16

CourseTHM606
Week4 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Research Strategy and Instrument Design

  1. Probability and non-probability sampling techniques
  2. Designing structured surveys and questionnaires
  3. Developing semi-structured interview protocols
  4. Pilot testing and validity checks
  5. Sampling Methods 101: Probability & Non-Probability Sampling Explained Simply
  6. Social Surveys. Part 1 of 2 on Surveys and Sampling.
  7. Semi structured interviews in qualitative research

What you will be able to do

  • 1.2 Assess appropriate methodological approaches to researching management problems in the tourism and hospitality industry.
  • 2.2 Design an appropriate research strategy for collecting data on a tourism or hospitality management research problem.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: assess appropriate methodological approaches to researching management problems in the tourism and hospitality industry.

Study materials

Videos

  • Sampling Methods 101: Probability & Non-Probability Sampling Explained Simply · YouTube · Grad Coach · 18 min · for registered students
  • Social Surveys. Part 1 of 2 on Surveys and Sampling. · YouTube · Graham R Gibbs · 42 min · for registered students
  • Semi structured interviews in qualitative research · YouTube · Degree Doctor · 13 min · for registered students
  • How To Design A Questionnaire Or Survey | Research Methods Tutorial · YouTube · Dr Hayley Stainton | Tourism Teacher · 15 min · for registered students

Further resources

  • Writing interview protocols and conducting interviews: tips for students new to qualitati… · PDF · ERIC, article · for registered students
  • Research Methods in Psychology, ch. 9: Survey Research · PDF · Saylor Academy, textbook chapter; pp. 215–237 · for registered students
  • Principles of Sociological Inquiry, ch. 8: Survey Research: A Quantitative Technique · PDF · Saylor Academy, textbook chapter; pp. 90–107 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 3Week 5
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Research Opportunities and Problem Formulation
  • Week 2: Research Philosophy in Management Enquiry
  • Week 3: Methodological Approaches in Tourism and Hospitality
  • Week 4: Research Strategy and Instrument Design
  • Week 5: Fieldwork and Primary Data Collection
  • Week 6: Data Analysis Methodologies
  • Week 7: Data Presentation and Academic Conventions
  • Midterm: Midterm evaluation
  • Week 9: Synthesising Findings and Drawing Conclusions
  • Week 10: Academic Research Communication
  • Week 11: Disseminating Research to Business Audiences
  • Week 12: Applying Researching Tourism and Hospitality Management in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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