Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 6 Diploma in Tourism and Hospitality Management

Data Analysis Methodologies

THM606 · Researching Tourism and Hospitality Management — Week 6 of 16

CourseTHM606
Week6 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Data Analysis Methodologies

  1. Descriptive and inferential statistical analysis
  2. Thematic analysis frameworks
  3. Coding qualitative interview transcripts
  4. Cross-tabulation of guest satisfaction metrics
  5. Qualitative Coding Tutorial: How To Code Qualitative Data For Analysis (4 Steps + Examples)
  6. NVivo Tutorial: Analyze Interview Transcripts (RTA)
  7. How to analyze interview data?

What you will be able to do

  • 3.1 Analyse data collected for research using an appropriate methodology.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse data collected for research using an appropriate methodology.

Study materials

Videos

  • Qualitative Coding Tutorial: How To Code Qualitative Data For Analysis (4 Steps + Examples) · YouTube · Grad Coach · 28 min · for registered students
  • NVivo Tutorial: Analyze Interview Transcripts (RTA) · YouTube · Survivingresearch- Bernard · 41 min · for registered students
  • How to analyze interview data? · YouTube · Qualitative Researcher Dr Kriukow · 17 min · for registered students

Further resources

  • Research Methods in Psychology, ch. 13: Inferential Statistics · PDF · Saylor Academy, textbook chapter; pp. 342–377 · for registered students
  • Introductory Business Statistics 2e, ch. 2: Descriptive Statistics · PDF · OpenStax, textbook chapter; pp. 57–148 · for registered students
  • Food delivery service quality, customer satisfaction and reuse intention · Reading · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 5Week 7
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Research Opportunities and Problem Formulation
  • Week 2: Research Philosophy in Management Enquiry
  • Week 3: Methodological Approaches in Tourism and Hospitality
  • Week 4: Research Strategy and Instrument Design
  • Week 5: Fieldwork and Primary Data Collection
  • Week 6: Data Analysis Methodologies
  • Week 7: Data Presentation and Academic Conventions
  • Midterm: Midterm evaluation
  • Week 9: Synthesising Findings and Drawing Conclusions
  • Week 10: Academic Research Communication
  • Week 11: Disseminating Research to Business Audiences
  • Week 12: Applying Researching Tourism and Hospitality Management in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll