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Level 6 Diploma in Tourism and Hospitality Management

Disseminating Research to Business Audiences

THM606 · Researching Tourism and Hospitality Management — Week 11 of 16

CourseTHM606
Week11 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Disseminating Research to Business Audiences

  1. Formulating executive summaries
  2. Translating statistical findings into actionable KPIs
  3. Developing management briefings and visual dashboards
  4. Pitching strategic solutions to industry stakeholders
  5. Features of a Business Research Report
  6. FBPM-11.1.: Fundamentals of Business Process Management (BPM) - Process Dashboards

What you will be able to do

  • 4.2 Communicate the findings of research in ways that are relevant to a business audience.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: communicate the findings of research in ways that are relevant to a business audience.

Study materials

Videos

  • Features of a Business Research Report · YouTube · Galton College · 49 min · for registered students
  • FBPM-11.1.: Fundamentals of Business Process Management (BPM) - Process Dashboards · YouTube · Jan Mendling · 9 min · for registered students

Further resources

  • Entrepreneurship, ch. 7.3: Developing pitches for various audiences · PDF · OpenStax, textbook chapter; pp. 237–245 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 10Week 12
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Research Opportunities and Problem Formulation
  • Week 2: Research Philosophy in Management Enquiry
  • Week 3: Methodological Approaches in Tourism and Hospitality
  • Week 4: Research Strategy and Instrument Design
  • Week 5: Fieldwork and Primary Data Collection
  • Week 6: Data Analysis Methodologies
  • Week 7: Data Presentation and Academic Conventions
  • Midterm: Midterm evaluation
  • Week 9: Synthesising Findings and Drawing Conclusions
  • Week 10: Academic Research Communication
  • Week 11: Disseminating Research to Business Audiences
  • Week 12: Applying Researching Tourism and Hospitality Management in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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