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Level 6 Diploma in Tourism and Hospitality Management

Fieldwork and Primary Data Collection

THM606 · Researching Tourism and Hospitality Management — Week 5 of 16

CourseTHM606
Week5 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Fieldwork and Primary Data Collection

  1. Administering digital and on-site surveys
  2. Conducting executive and stakeholder interviews
  3. Secondary data mining in tourism databases
  4. Managing fieldwork ethics and data protection
  5. Data Collection Techniques
  6. Primary Data Collection
  7. Data Collection: Data Collection Ethics & Informed Consent

What you will be able to do

  • 2.2 Design an appropriate research strategy for collecting data on a tourism or hospitality management research problem.
  • 2.3 Collect data relating to a tourism or hospitality management research problem.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: design an appropriate research strategy for collecting data on a tourism or hospitality management research problem.

Study materials

Videos

  • Data Collection Techniques · YouTube · Galton College · 35 min · for registered students
  • Primary Data Collection · YouTube · Galton College · 28 min · for registered students
  • Data Collection: Data Collection Ethics & Informed Consent · YouTube · Bureau of Educational and Cultural Affairs · 11 min · for registered students
  • Primary And Secondary Research Sources | What Is Primary And Secondary Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 10 min · for registered students

Further resources

  • Writing interview protocols and conducting interviews: tips for students new to qualitati… · PDF · ERIC, article · for registered students
  • Principles of Sociological Inquiry, ch. 9: Interviews: Qualitative and Quantitative Approaches · PDF · Saylor Academy, textbook chapter; pp. 108–121 · for registered students
  • Eurostat Statistics Explained: Tourism statistics · Reading · Eu, report · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 4Week 6
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Research Opportunities and Problem Formulation
  • Week 2: Research Philosophy in Management Enquiry
  • Week 3: Methodological Approaches in Tourism and Hospitality
  • Week 4: Research Strategy and Instrument Design
  • Week 5: Fieldwork and Primary Data Collection
  • Week 6: Data Analysis Methodologies
  • Week 7: Data Presentation and Academic Conventions
  • Midterm: Midterm evaluation
  • Week 9: Synthesising Findings and Drawing Conclusions
  • Week 10: Academic Research Communication
  • Week 11: Disseminating Research to Business Audiences
  • Week 12: Applying Researching Tourism and Hospitality Management in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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