Integrated Digital Communication

This week’s topics

Integrated Digital Communication

1. Digital crisis management
2. Multi-channel stakeholder engagement
3. Data security considerations
4. Evaluating communication effectiveness
5. Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate
6. The Integrated Marketing Communication Strategic Planning Process
7. Lecture 58 : Measuring Effectiveness of IMC - Part I

What you will be able to do

• 1.3 Explain how to overcome barriers to effective communication.
• 2.3 Explain how to use effective verbal and non-verbal communication in different situations.
• 3.3 Demonstrate effective written communication for different requirements.
• 4.3 Demonstrate effective use of IT to communicate in different situations.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: explain how to overcome barriers to effective communication.

Study materials

Videos

• Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 37 min · for registered students
• The Integrated Marketing Communication Strategic Planning Process · YouTube · Professor Wolters · 7 min · for registered students

Further resources

• Business Communication for Success, ch. 17: Negative News and Crisis Communication · PDF · Saylor Academy, textbook chapter; PDF pp. 646–678 · for registered students
• Principles of Marketing, ch. 13: Integrated Marketing Communications · PDF · OpenStax, textbook chapter; pp. 447–480 · for registered students
• Workplace Software and Skills, 2.3: Communication and Calendar Applications · PDF · OpenStax, textbook chapter; pp. 74–85 · for registered students