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Level 7 Diploma in Tourism and Hospitality Management

Applying Advanced Research Methods in practice: case studies

THM706 · Advanced Research Methods — Week 12 of 16

CourseTHM706
Week12 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Applying Advanced Research Methods in practice: case studies

  1. Case analysis
  2. Linking theory to practice
  3. Evaluating evidence
  4. Yin (2003) Case Study Research pt 8 Collecting Evidence
  5. Replication or Single Cases. Part 3 of 3 on Case Studies

What you will be able to do

  • 1.1 Critically evaluate philosophical approaches to research in a management context.
  • 1.2 Critically review research in the field of tourism and hospitality management from a range of research paradigms.
  • 2.1 Evaluate the role of research in the management and growth of tourism and hospitality organisations.
  • 2.2 Critically review the development of academic research in the area of tourism and hospitality management.
  • 2.3 Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.
  • 4.1 Analyse data collected for research using an appropriate methodology.

Activity

Start with this week’s 2 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

  • Yin (2003) Case Study Research pt 8 Collecting Evidence · YouTube · Glenn Parry · 15 min · for registered students
  • Replication or Single Cases. Part 3 of 3 on Case Studies · YouTube · Graham R Gibbs · 25 min · for registered students
  • Yin (2003) Case Study Research pt 9 Data Analysis · YouTube · Glenn Parry · 14 min · for registered students
  • Yin (2003) Case Study Research pt 5 Types of case design · YouTube · Glenn Parry · 6 min · for registered students

Further resources

  • Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
  • The Magenta Book: Central Government guidance on evaluation (HM Treasury, 2026 update) · PDF · GOV.UK, guidance; 160 pages · for registered students
  • Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 11Week 13
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Course plan
  • Week 1: Research Philosophy in Management
  • Week 2: Evolution and Strategic Role of Tourism and Hospitality Res…
  • Week 3: Problem Identification and Methodological Framing
  • Week 4: Qualitative Methodologies and Inquiry
  • Week 5: Quantitative Methodologies and Survey Design
  • Week 6: Mixed Methods and Applied Research Design
  • Week 7: Research Project Planning and Ethics
  • Midterm: Midterm evaluation
  • Week 9: Quantitative Data Analysis
  • Week 10: Qualitative Data Analysis
  • Week 11: Academic Reporting and Drawing Strategic Conclusions
  • Week 12: Applying Advanced Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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