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Level 7 Diploma in Tourism and Hospitality Management

Qualitative Methodologies and Inquiry

THM706 · Advanced Research Methods — Week 4 of 16

CourseTHM706
Week4 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Qualitative Methodologies and Inquiry

  1. In-depth interviewing and focus groups in service contexts
  2. Ethnography and netnography in tourism studies
  3. Purposive sampling strategies
  4. Establishing qualitative validity and trustworthiness
  5. Qualitative Interviewing using the Service Template Extended Process (STEP)
  6. Trustworthiness in Qualitative Studies: Credibility, Transferability, Dependability & Confirmability
  7. Non-Probability Sampling Procedures

What you will be able to do

  • 2.3 Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.
  • 3.2 Review appropriate methods for carrying out research into a tourism or hospitality management problem.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: critically assess methodological approaches to researching management problems in the tourism and hospitality industry.

Study materials

Videos

  • Qualitative Interviewing using the Service Template Extended Process (STEP) · YouTube · Mark Saunders on Research Methods · 14 min · for registered students
  • Trustworthiness in Qualitative Studies: Credibility, Transferability, Dependability & Confirmability · YouTube · Grad Coach · 11 min · for registered students
  • Non-Probability Sampling Procedures · YouTube · Mark Saunders on Research Methods · 17 min · for registered students
  • Experimenting with modes of creative research inquiry · YouTube · The Open University Business School · 10 min · for registered students
  • Writing Differently, Writing Otherwise. Creative Writing as a Method of Inquiry · YouTube · The Open University Business School · 9 min · for registered students
  • What Is Netnography? The Advantages And Disadvantages Of Netnographic Research · YouTube · Dr Hayley Stainton | Tourism Teacher · 11 min · for registered students

Further resources

  • Principles of Sociological Inquiry, ch. 9: Interviews: Qualitative and Quantitative Approaches · PDF · Saylor Academy, textbook chapter; pp. 108–121 · for registered students
  • Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
  • Using Focus Group Methodology to Understand International Students' Language Needs · PDF · ERIC, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: Research Philosophy in Management
  • Week 2: Evolution and Strategic Role of Tourism and Hospitality Res…
  • Week 3: Problem Identification and Methodological Framing
  • Week 4: Qualitative Methodologies and Inquiry
  • Week 5: Quantitative Methodologies and Survey Design
  • Week 6: Mixed Methods and Applied Research Design
  • Week 7: Research Project Planning and Ethics
  • Midterm: Midterm evaluation
  • Week 9: Quantitative Data Analysis
  • Week 10: Qualitative Data Analysis
  • Week 11: Academic Reporting and Drawing Strategic Conclusions
  • Week 12: Applying Advanced Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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