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Level 7 Diploma in Tourism and Hospitality Management

Problem Identification and Methodological Framing

THM706 · Advanced Research Methods — Week 3 of 16

CourseTHM706
Week3 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Problem Identification and Methodological Framing

  1. Contextualizing research problems in tourism and hospitality
  2. Deductive and inductive reasoning
  3. Aligning research questions with philosophical frameworks
  4. The Golden Thread, Methodological Fit and the Research Onion.
  5. Theory development approaches and the Research Onion

What you will be able to do

  • 2.3 Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.
  • 3.1 Apply a chosen research paradigm to the design of a research project.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: critically assess methodological approaches to researching management problems in the tourism and hospitality industry.

Study materials

Videos

  • The Golden Thread, Methodological Fit and the Research Onion. · YouTube · Mark Saunders on Research Methods · 13 min · for registered students
  • Theory development approaches and the Research Onion · YouTube · Mark Saunders on Research Methods · 8 min · for registered students
  • The Research Onion Made EASY! Simple Research Methods Template For Your Methodology Chapter · YouTube · Dr Hayley Stainton | Tourism Teacher · 8 min · for registered students

Further resources

  • MIT OpenCourseWare 15.347 Doctoral Seminar in Research Methods I (Fall 2004) · Reading · MIT OpenCourseWare, course · for registered students
  • Principles of Sociological Inquiry, ch. 4: Beginning a Research Project · PDF · Saylor Academy, textbook chapter; pp. 37–50 · for registered students
  • Improving the development of students' research questions and hypotheses · PDF · ERIC, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Research Philosophy in Management
  • Week 2: Evolution and Strategic Role of Tourism and Hospitality Res…
  • Week 3: Problem Identification and Methodological Framing
  • Week 4: Qualitative Methodologies and Inquiry
  • Week 5: Quantitative Methodologies and Survey Design
  • Week 6: Mixed Methods and Applied Research Design
  • Week 7: Research Project Planning and Ethics
  • Midterm: Midterm evaluation
  • Week 9: Quantitative Data Analysis
  • Week 10: Qualitative Data Analysis
  • Week 11: Academic Reporting and Drawing Strategic Conclusions
  • Week 12: Applying Advanced Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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