Mixed Methods and Applied Research Design

This week’s topics

Mixed Methods and Applied Research Design

1. Convergent and explanatory sequential designs
2. Triangulation strategies in hospitality operations
3. Paradigm integration in mixed methodology
4. Multi-stakeholder research design
5. 3 Core Mixed Methods Designs: Convergent, Explanatory, & Exploratory Sequential | Chapter 10, Part 2
6. Mixed Methods Research Designs and the Research Onion.
7. Triangulation In Research: The ULTIMATE Credibility Enhancer (Definition, Types & Examples)

What you will be able to do

• 3.1 Apply a chosen research paradigm to the design of a research project.
• 3.2 Review appropriate methods for carrying out research into a tourism or hospitality management problem.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: apply a chosen research paradigm to the design of a research project.

Study materials

Videos

• 3 Core Mixed Methods Designs: Convergent, Explanatory, & Exploratory Sequential | Chapter 10, Part 2 · YouTube · Mastering Public Health · 17 min · for registered students
• Mixed Methods Research Designs and the Research Onion. · YouTube · Mark Saunders on Research Methods · 14 min · for registered students
• Triangulation In Research: The ULTIMATE Credibility Enhancer (Definition, Types & Examples) · YouTube · Grad Coach · 6 min · for registered students

Further resources

• MIT OpenCourseWare 15.347 Doctoral Seminar in Research Methods I (Fall 2004) · Reading · MIT OpenCourseWare, course · for registered students
• The Magenta Book: Central Government guidance on evaluation (HM Treasury, 2026 update) · PDF · GOV.UK, guidance; 160 pages · for registered students
• Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students