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Level 7 Diploma in Tourism and Hospitality Management

Quantitative Data Analysis

THM706 · Advanced Research Methods — Week 9 of 16

CourseTHM706
Week9 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Quantitative Data Analysis

  1. Descriptive statistics and normality screening
  2. Parametric and non-parametric hypothesis testing
  3. Multiple regression and factor analysis
  4. Utilizing statistical software packages
  5. Quantitative Data Analysis 101 Tutorial: Descriptive vs Inferential Statistics (With Examples)
  6. Factor Analysis/PCA
  7. Inferential Statistics FULL Tutorial: T-Test, ANOVA, Chi-Square, Correlation & Regression Analysis

What you will be able to do

  • 4.1 Analyse data collected for research using an appropriate methodology.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse data collected for research using an appropriate methodology.

Study materials

Videos

  • Quantitative Data Analysis 101 Tutorial: Descriptive vs Inferential Statistics (With Examples) · YouTube · Grad Coach · 28 min · for registered students
  • Factor Analysis/PCA · YouTube · Discover Statistics · 26 min · for registered students
  • Inferential Statistics FULL Tutorial: T-Test, ANOVA, Chi-Square, Correlation & Regression Analysis · YouTube · Grad Coach · 13 min · for registered students

Further resources

  • Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
  • Principles of Data Science, ch. 4: Inferential Statistics and Regression Analysis · PDF · OpenStax, textbook chapter; pp. 155–222 · for registered students
  • Learning Statistics with R (Navarro, v0.7.1), ch. 11: Hypothesis testing · PDF · Other, textbook chapter; pp. 439–469 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Research Philosophy in Management
  • Week 2: Evolution and Strategic Role of Tourism and Hospitality Res…
  • Week 3: Problem Identification and Methodological Framing
  • Week 4: Qualitative Methodologies and Inquiry
  • Week 5: Quantitative Methodologies and Survey Design
  • Week 6: Mixed Methods and Applied Research Design
  • Week 7: Research Project Planning and Ethics
  • Midterm: Midterm evaluation
  • Week 9: Quantitative Data Analysis
  • Week 10: Qualitative Data Analysis
  • Week 11: Academic Reporting and Drawing Strategic Conclusions
  • Week 12: Applying Advanced Research Methods in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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